MTV Africa Music Awards (MAMAs) is an award scheme that was conceived three years ago, in 2008. The award is called MTV Africa Music Awards with Zain. This is a result of the telecommunication company being part of the brain behind it and also a proud sponsor. Like any other award, this award was set up with the sole aim of celebrating contemporary African music.MAMAs Set Up:
The awards which are also aimed at awarding creativity and excellence in the African Music Industry was set up in 2008 with a collaborative effort between Zain Africa and MTV Network Africa. The two companies came together in order to recognize musical talent on the African continent and award them. It also offers a major promotional platform for the African music industry players to excel to the highest level of their creativity.
Previous Editions
The maiden edition of the show was held on November, 2008 at Velodrome in Abuja, Nigeria. It was also hosted by Trevor Nelson. Haitian musician Wyclef Jean hosted the second edition of the awards which was held at the gymnasium of the Moi International Sports Centre complex in Nairobi, Kenya on October 10, 2009.
This year’s edition happens to be the 3rd edition and is scheduled to take place on Saturday 11th December, 2010 at the Eko Expo Hall, Lagos, Nigeria. One unique thing about this year’s award show is that, as part of their social responsibility and deepening the relationship with their customers (users of Zain) and with the media in Ghana, Zain has arranged a competition. This will enable its customers the opportunity to partake, win and experience the awards live in Nigeria.
Zain telecom on daily basis will give one lucky customer the chance to win a trip to Nigeria to watch MAMAs plus spending money of 500USD. Some other prizes to be won by customers are nokia handsets and Zain talk time.
Also in the weekly draws, customers will get the opportunity to win GHC2.000. To end the competition on the final draw, one lucky customer will win an all expenses paid trip to Nigeria, a VIP ticket for the event and spending money of GHC15.000.
There will be 56 daily draws and 8 weekly draws to make way for the grand draw on the 5th of December 2010. This competition is a demonstration of Zain’s commitment and determination in appreciating subscriber’s loyalty to the Zain brand.
How to Enter the Competition:
If you are a subscriber of Zain, you just have to send your name to Zain Short Code 6262. To confirm your participation, entertainment questions, which is musically related, will be sent to you to answer.
You then accumulate points with every question you answer and the more points you acquire, the greater your chances of winning. It doesn’t matter if you get the answers wrong, the most important thing is to get the points, which will do the magic for you.
Artistes to Rock the 2010 MTV Africa Music Awards With Zain
Nigerian’s R&B artist Banky W is the first Nigerian artist booked to perform at this year’s awards. His video, ‘Strong Ting’ has been nominated in the ‘Best Video’ category alongside fellow Nigerians P-Square featuring Jay Martins with ‘E No Easy’. Also in the category is Democratic Republic of Congo’s (DRC) Fally Ipupa with ‘Sexy Dance’. The Parlotones with ‘Life Design’ from South Africa completes the category.
Teargas, South African Kwaito/rap group will be representing their country on their MAMA debut. The group is nominated in the ‘Best Group’ category alongside Nigeria’s P-Square, Radio & Weasle from Uganda and P-Unit representing Kenya.
‘Best Anglophone’ nominee Daddy Owen, a gospel singer from Kenya. He was nominated with Ghana’s Sarkodie, Nigeria’s Wande Coal and Big Nuz from South Africa.
Fally Ipula from Democratic Republic of Congo will also mount the MAMA stage, which makes it his second appearance. The Congolese star was nominated in the following categories ‘Artist of the Year’, ‘Best Francophone’, ‘Best Male’ and ‘Best Video’ with Sexy Dance.
Click here for the MTV Africa Music Awards (MAMAs) 2010 Nominees.
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