Like any other award, the African Movie Academy Awards is an awards scheme which was conceived few years back to recognize excellence of African filmmakers as well as uniting the African continent through arts and culture. However, the connoisseurs of the movie industry upon careful look at the awards have termed it as the ‘African Oscars’.
The concept is great and it has been success over the years. Africans must therefore rally behind it and give it the necessary support.
Media coverage to the AMAA since its inception in 2005 has been firmly entrusted into the hands of the Nigerian media professionals. But with few days to the 2011 edition of the awards, which is scheduled for the 27th of March 2011, the organizers have decided to spread its media coverage tentacles to the rest of the African countries.
This well-timed decision according to the rep of the awards in Ghana “Judith Oluwole Kuwornu” at the orientation/meeting with the selected media houses said the Chief Executive Officer of the awards, Ms. Peace Anyiam-Osigwe has reiterated on several platforms that, though she is a Nigerian, she considers herself as more of an African than a Nigerian, hence the decision to spread her wings tothe rest of Africa and have them feel what the awards is all about.
According to her, commencing from this year, journalists will be selected from the rest of Africa, especially from participating countries to be part of the awards and share the experience when they return back home to their respective countries.
Media houses selected for the trip to grace the 7th Africa Movie Academy Awards in Nigeria are: GhanaCelebrities.Com, Metro TV and Peace FM/Peacefmonline.Com.
The rest are Daily Guide/NewsOne, Graphic Showbiz, Myjoyonline.Com and Net2 TV.
Representatives from each of the media houses will fly to Nigeria on Thursday March 24 and return on Monday, March 28.
At the press orientation for the media houses, footage of the previous AMAA was shown, highlighting the growth of the awards’ organizations over the years with a promise of this year’s edition being very exciting.
According to the CEO, the good thing about this year’s AMAA is that our guests will experience Bayelsa in a new way as we have events line up for a whole week.
AMAA this year will not be a day event. There will be opportunity to network, share experiences and even make co-production deals with other filmmakers. Visitors will explore the sights and sound of Bayelsa and feel the people and culture of the state.
With this year’s AMAA nominations, Nigeria trails Congo, South Africa as both countries got the highest nominations. ‘Viva River’, a film from Congo had the highest single nominations.
South Africa has four strong movies which have been nominated. The four South Africa films in the competition are ‘Hope Ville’ with 9 nominations, ‘Izulu Lami’, 7 nominations, ‘Shirley Adams’, 5 nominations and ‘A small Town Called Descent’ got 6 nominations. Together, South Africa has the highest nominations by country with total of 27 nominations.
Ghana’s ‘Sinking Sound’ has 10 nominations and Kenya’s ‘Soul Boy’ has 6 nominations while Nigeria has four films that are also prominent on the nomination list with Tunde Kelani’s ‘Maami’, ‘Inale’,a film directed by Jeta Amata, Niyi Akanji’s ‘Aramotu’, and Mahmood Alli-Balogun’s ‘Tango With Me’.Nigeria by country nomination trail South Africa with 23 total nominations.
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